How To Get An Entry-level/internship Role In Digital Marketing
There are a lot of people out there who want to get into digital marketing but don’t know where to start.
Have you recently graduated or are about to graduate and are looking for an entry-level/internship role in digital marketing?
Or are you already working in a non-digital marketing role and looking to switch to the exciting world of digital marketing?
If you answered yes to either of those questions, this guide is for you!
I will share some tips on getting an entry-level/internship role in digital marketing.
I will also touch on some of the skills you’ll need to succeed in digital marketing and give you some resources to help you get started.
So if you’re interested in getting a foot in the door of this exciting and growing industry, read on!
The Different Categories of Digital Marketing Roles
Digital marketing roles can be broadly divided into two categories:
1. Entry-level or internship roles are typically entry-level positions providing on-the-job digital marketing training. They are ideal for recent graduates or students who are looking to gain experience in the field.
2. Specialist roles require more experience and skills and involve strategic planning and executing digital marketing campaigns. They are suitable for professionals with several years of experience in the field.
Some typical digital marketing roles include:
1. Social Media Manager: A social media manager creates and manages a brand’s presence. This includes creating and scheduling posts, monitoring and responding to comments and messages, running ads, and analyzing social media analytics.
2. Content Creator: A creator produces original content for a brand’s website, blog, and other channels like email newsletters or social media. They research topics, write articles or create videos/graphics, and ensure the content is on-brand and engaging for the target audience.
3. SEO Specialist: An SEO specialist helps improve a brand’s visibility in search engines like Google by optimizing website content, improving site speed, building backlinks, and more. They also keep up with algorithm changes and trends to ensure the brand’s website ranks well.
4. PPC Specialist: A PPC specialist manages paid advertising campaigns on platforms like Google Ads or Facebook Ads. They create ad copy and target audiences based on specific keywords or interests, track campaign performance, and adjust bids/budgets as needed.
5. Email Marketer: An email marketer creates and sends email newsletters, promotional campaigns, and other automated emails on behalf of a brand. They work to grow the brand’s email list, design engaging email templates, and track metrics like open rates and click-through rates.
These are just a few examples of digital marketing roles – many more are out there!
Essential Skills and Requirements to get an entry role in digital marketing
Digital marketing is one of the most in-demand skills in the current job market. Many entry-level and internship positions require some digital marketing skills.
You must understand the skills and requirements needed for an entry-level/internship role to get your foot in the door in this industry.
Some basic skills and requirements that are often required for an entry-level/internship role in digital marketing include the following:
– Strong writing and communication skills: Many digital marketing roles require excellent writing and communication skills. You’ll need to be able to communicate your ideas and thoughts to produce high-quality content.
– Basic design skills: Many digital marketing roles also require basic design skills. Even if you’re not expected to be a professional designer, knowing design principles will help create visuals for your content.
– SEO knowledge: Understanding how to optimize content for search engines is another essential skill for many digital marketing roles. If you want your content to be seen by as many people as possible, you must have a basic understanding of SEO.
– Social media expertise: In today’s social media-driven world, many digital marketing roles also require experience and knowledge of various social media platforms. If you’re not already active on social media, starting up your presence on at least one or two platforms before applying for jobs is good.
– Analytics skills: Tracking and analyzing data is another essential skill for many digital marketing roles. If you’re not comfortable working with numbers and analytics, you might want to consider pursuing a different career path.
Common challenges in Entry-Level Digital Marketing Internship Role
There are several common challenges that entry-level digital marketing interns may face.
One challenge is keeping up with the fast pace of the industry.
The digital marketing landscape is constantly changing, and interns need to be able to keep up with the latest trends and developments.
Another challenge is staying organized and on track with tasks and projects. You will likely work on multiple projects simultaneously as an intern, so staying organized and prioritizing your work is essential.
Additionally, internships can often be very demanding, so managing your time effectively and avoiding burnout is another challenge.
Finally, another common challenge for interns is imposter syndrome, feeling like you are not qualified or capable of doing the work you are being asked to do.
It is important to remember that everyone starts somewhere, and interns are expected to learn as they go. If you face any challenges during your internship, don’t hesitate to contact your supervisor for guidance.
How to Get an Entry-level Digital Marketing Role
A few critical skills are necessary for any digital marketing internship role.
1. Build Your Foundational Knowledge:
Before you can specialize in a particular area of digital marketing, you need to build a strong foundation of knowledge.
Many resources are available to help you learn the basics, including online courses, books, and articles. Once you understand digital marketing, you can focus on a specific area that interests you.
2. Pick a Specialty That Interests You:
The best way to get an entry-level digital marketing role is by picking a speciality that interests you. There are many different aspects of digital marketing, so find the one that best suits your skills and interests.
For example, if you’re interested in social media marketing, look for internships or entry-level roles with companies focusing on this area.
3. Start Networking:
Another great way to get an entry-level digital marketing role is by networking with professionals in the industry. Attend industry events, connect with people on social media, and reach out to companies you’re interested in working for.
Building relationships with professionals in the field will make you more likely to hear about open positions and internship opportunities.
4. Develop Your Skills:
To succeed in digital marketing, you need to develop various skills. These include communications, writing, data analysis, and creative thinking. Many colleges and universities offer courses that can help you develop these skills.
Additionally, there are many online resources available that can help you improve your skillset.
5. Get experience:
Once you have the necessary skills for a digital marketing role, the next step is to get experience working with real clients and customers.
There are many ways to get started in digital marketing, including internships, entry-level roles, or participating in online programs or competitions.
Whatever route you choose, ensure you’re getting experience working with real clients and customers so you can hone your skills and build your portfolio.
6. Take a Course or Get a Certificate:
If you want to get ahead of the competition, consider taking a course or getting a certificate in digital marketing.
There are many online and offline programs available that can help you develop the skills you need to be successful in this field.
Additionally, many employers prefer hiring candidates who have completed a formal program or have experience in digital marketing.
7. Stay Up-to-Date With Industry Trends:
The digital marketing industry is constantly changing, so staying up-to-date with the latest trends is essential.
Read industry blogs, listen to podcasts, and attend conferences and events to stay informed about the latest changes in the field. Additionally, keeping up with industry trends will make you more attractive to potential employers.
8. Build Your Portfolio:
When you’re applying for digital marketing roles, it’s essential to have a solid portfolio to showcase your skills.
Please include examples of your work, whether from an internship or previous job and highlight any awards or recognition you’ve received. Your portfolio should be professional and reflect the quality of work you’re capable of producing.
As you gain digital marketing experience, you must start building your portfolio. Include samples of your work on your resume and website, and showcase your best work.
With a solid portfolio, you’ll be more likely to land an interview and ultimately get hired for a digital marketing role.
9. Network Online and In-Person:
Another great way to get an entry-level digital marketing role is by networking with professionals in the industry.
Attend industry events, connect with people on social media, and reach out to companies you’re interested in working for.
Building relationships with professionals in the field will make you more likely to hear about open positions and internship opportunities.
10. Look for Agency and In-House Jobs:
Many digital marketing jobs are available, including agency jobs and in-house roles. Consider your skills and interests when looking for a job, and look for positions allowing you to use your strengths.
For example, if you’re interested in social media marketing, look for an agency job focusing on this area. Alternatively, if you’re more interested in data analysis, consider an in-house role at a company where you can work with customer data.
11. Get Certified:
If you want to demonstrate your knowledge and skills to potential employers, consider getting certified in digital marketing.
Many different certification programs are available, so choose one relevant to the area you want to specialize in. Many employers prefer hiring candidates who have completed a formal program or have experience in digital marketing.
12. Start Your Own Business:
Another great way to get experience in digital marketing is by starting your own business. This will allow you to gain first-hand business experience, from marketing to customer service.
Additionally, starting your own business will allow you to build a strong portfolio and network with other professionals in the industry.
If you’re starting in digital marketing, consider volunteering for an organization or company. This will allow you to gain experience and build your skill set.
Additionally, volunteering is a great way to network with professionals in the industry and make connections that can lead to future opportunities.
14. Build Professional Experience With Cheap Freelancing:
If you want to get started in digital marketing but don’t have much professional experience, consider cheap freelancing.
There are many online platforms where you can find work, such as Fiverr and Upwork. You can build your portfolio and get experience working with clients by completing small business jobs.
Additionally, cheap freelancing is a great way to network with professionals in the industry and make connections that can lead to future opportunities.
15. Customize Your Resume and Cover Letter for Each Job:
When applying for digital marketing roles, it’s essential to customize your resume and cover letter. This will demonstrate to potential employers that you’ve taken the time to read and understand the job posting.
Additionally, including specific examples of your experience and skills will make you more likely to land an interview.
How to Make the Most of Your Digital Marketing Internship
As a digital marketing intern, you can learn and grow your skills in an ever-changing and exciting field. There are a few things you can do to make the most of your internship and set yourself up for success:
1. Keep learning. The digital marketing landscape constantly evolves, so staying up-to-date on the latest trends and best practices is essential. Read industry blogs, listen to podcasts, and attend webinars or conferences – whatever you can do to keep learning during your internship.
2. Be proactive. Don’t wait for someone to tell you what to do – take the initiative and develop your ideas. If there’s something, you want to learn or try, speak up and ask if you can work on it. The more proactive you are, the more valuable you’ll be as an intern (and future employee).
3. Get organized. One of the keys to success in digital marketing is being collected and efficient with your time. During your internship, take some time to get familiar with project management tools like Asana or Trello so that you can hit the ground running when you start working full-time.
4. Be flexible. Things change quickly in digital marketing, so you need to adapt on the fly. If a project gets scrapped or a client changes their mind, don’t get discouraged – roll with the punches and be flexible.
5. Take risks. Making mistakes is okay – that’s how you learn and grow. Don’t be afraid to take risks and try new things during your internship. The worst that can happen is that you learn from your mistakes and get better for next time.
6. Have fun. Your internship should be a learning experience that you enjoy. So take some time to have fun, meet new people, and explore your city. Who knows, you might find your dream job in the process.
We hope this guide has given you a good overview of what you must do to get an entry-level or internship role in digital marketing.
There is a lot of competition for these roles, but if you follow our advice and put in the hard work, you should be able to land your dream job. Good luck!