How to Rank Higher on Google: 20 Insane Blog SEO Tactics
Your website is discoverable in Google search results
Every website owner wants their site to rank higher on Google. After all, ranking higher means more traffic and more potential readers.
A higher search ranking means a better chance of your site being found by potential customers. You improve the visibility of your business or brand online.
Finding new customers and expanding your reach will be hard if you are not visible online. Potential customers may never know that you exist!
You capture more traffic than sites with lower rankings
The higher up on the page you rank, the more likely people are to click through to your website when they conduct a search query related to what you offer.
Most searchers don’t go past the first page of results at all—so if you rank low on the first page (or worse—off the first page), few people will ever see your content.:x
But how do you go about increasing your ranking?
How do you rank higher on Google?
Google’s algorithm is a constantly changing beast that SEO must learn to tame.
This post aims to show you some specific and actionable tactics you can use right now to improve your blog’s ranking on Google.
What does it mean to Rank on Google?
Ranking on Google refers to how high up on the search engine results pages (SERPs) a particular website appears for specific queries.
Generally, websites that appear higher up on the SERPs are considered more authoritative and relevant than those that appear lower down, meaning they are more likely to receive user clicks.
Ranking on Google simply means that your website appears as one of the top results when someone searches for a specific keyword or phrase.
For example, let’s say you own a website about dog training. If someone searches for “how to train a dog,” your website could appear as one of the top results.
Google uses a complex algorithm to determine which websites should rank for each keyword. However, you can do a few things to help your website rank higher.
In this article, we’ll share 20 tactics you can use to ensure your blog ranks higher in Google search results. We’ll cover everything from on-page optimization techniques to off-page SEO tactics.
By the end of this article, you’ll have a comprehensive game plan for ensuring that your blog posts rank highly in Google searches.
But first, let’s look at the different types of SEO.
Types of SEOs
1. Technical SEO
Technical SEO is the practice of optimizing a website for search engines. It involves ensuring that all of the technical aspects of the site are set up correctly so that the search engine can easily index and crawl the site.
This includes ensuring no broken links, proper redirects, and the site loads quickly.
Technical SEO is an integral part of any complete SEO strategy because if a search engine can’t access or understand your website, it won’t be able to rank it in the search results.
It ensures handling all potential problems with a website’s technical infrastructure.
This includes ensuring that all web pages can be crawled and indexed by search engine bots, fixing broken links and ensuring the website loads quickly.
Technical SEO is just one part of ranking higher on Google. However, it’s an important part, and if you focus on improving your technical SEO, you’ll see a big difference in your search engine rankings.
2. On-Site SEO
One of the most important things you can do to rank higher on Google is to optimize your website for search engines.
This means ensuring your website is well-organized and easy for Google to read. You can use keyword-rich titles and descriptions to ensure your website’s clean and error-free code.
You can also add internal links to your website, which will help Google understand the structure of your website and how pages are related. This can also help boost your ranking in the search results.
Additionally, you should optimize images and videos on your site for SEO by including relevant titles and descriptions.
Lastly, ensure you update content regularly, as this helps keep your site relevant to users and search engines.
3. Off-Site SEO
Off-site SEO is as important as on-site SEO when ranking higher on Google. You can do a few things to optimize your off-site SEO and improve your rankings.
One way to optimize your off-site SEO is by building backlinks. Backlinks are links from other websites to your website.
The more backlinks you have, the higher your website will rank in search results. You can build backlinks by guest blogging, creating infographics, and submitting articles to directories.
Another way to optimize your off-site SEO is by claiming your business on local directories and review sites.
When you claim your business, you can add important information such as your website URL, business hours, and contact information.
This helps customers find your business quickly and helps Google index your business correctly.
Lastly, you can optimize your off-site SEO by ensuring your website is mobile-friendly.
More and more people are using their smartphones to search for businesses online.
If your website is not mobile-friendly, it will be difficult for these customers to find and use your website. As a result, you will likely see a drop in rankings in the search.
4. Local SEO
One of the best ways to rank higher on Google is to focus on local SEO. This means optimizing your website for local search terms.
For example, if you own a business in Los Angeles, you would want to optimize your website for the keyword “Los Angeles SEO.” You must focus on local SEO to rank higher in Google’s local search results.
This means optimizing your website for specific geographical keywords and phrases. You can include city and state in your titles and descriptions and create pages specifically for local customers.
You can do a few things to optimize your website for local SEO. First, make sure your website is listed on Google My Business. This free listing lets you control your business’s appearance on Google Maps and local search results. Second, create local content on your website.
This could be blog posts about local events or attractions or pages listing your business’s address and contact information.
Finally, make sure you include local keywords on your website. This could be done in meta, title, and header tags.
Including these keywords will help Google understand your website’s relevance to searchers in your area.
Local SEO is a great way to rank higher on Google and get more traffic to your website. Following these tips can improve your ranking and get more customers.
5. User Experience (UX) SEO
One of the most important things you can do to rank higher on Google is to optimize your website for user experience.
This means ensuring that your website is easy to use and navigate and provides visitors with the information they are looking for.
You can do a few key things to optimize your website for user experience. First, make sure your website is mobile-friendly.
More and more people are using their smartphones to browse the internet, so it’s essential that your website can be easily viewed on a small screen.
Second, make sure your website loads quickly. No one likes to wait for a slow website to load, which is essential in keeping visitors on your site.
Finally, make sure your website is easy to navigate. Visitors should be able to find what they are looking for without any trouble.
By optimizing your website for user experience, you’ll be able to rank higher on Google and keep visitors on your site longer. This will help you build a successful online business.
Here are 41 insane blog SEO tactics to rank higher on Google.
1. Identify the target audience.
The first step to ranking higher on Google is identifying your blog’s target audience. Once you know who you are writing for, you can tailor your content to their needs and interests.
This will make it more likely that they will find your blog when they search for keywords related to your topic.
If you have a general interest blog, creating content around specific topics that are popular among your target audience can be helpful.
For example, if you write about travel, you could create a post about the best travel destinations for families with young children. This would be of interest to parents who are searching for information on family travel.
Using keyword-rich titles and descriptions for your blog posts is also essential.
This will help Google understand your blog and make it more likely to appear in search results when people search for keywords related to your topic.
2. Find a niche topic
To rank higher on Google, you need to target a niche topic. Find a specific topic that you can be the go-to authority on it. This will help you to rank higher in search results for your chosen keywords.
When you have found your niche topic, start creating high-quality content about it. Write blog posts, create infographics and videos, and do whatever you can to become the go-to source of information on your chosen topic.
SEO is essential, but it’s not everything. Social media can also play a significant role in helping you to rank higher on Google.
Share your content on social media platforms and encourage people to share it too. The more people that see your content, the more likely they’ll link to it, and the higher your ranking will be.
3. Conduct keyword research.
The first step to ranking higher on Google is to conduct keyword research. This will help you identify the keywords most relevant to your business.
Once you have identified these keywords, you can start to include them in your blog posts.
Ensure you use the keywords throughout your post, including in the title, body, tags, and keywords section.
You should also use variations of the keywords, as this will help you to rank for a range of different search terms.
In addition to using the keywords in your blog posts, you should ensure your website is optimized for SEO.
This includes adding the keywords to your website title and meta tags and ensuring that your website loads quickly and is mobile-friendly.
4. Write a catchy title/optimize keywords in your title
An interesting title that catches the reader’s attention is more likely to get clicked on in search results. Make sure your title accurately reflects the content of your article.
Use keywords you want to rank for, but don’t stuff your title with too many keywords. Focus on writing an informative title that will make people want to click on it.
Also, use keyword research to find out which keywords your target audience uses to search for information on your topic. Once you know which keywords to use, incorporate them into your title and throughout your article.
But don’t overdo it! Google will penalize you if you stuff your content with too many keywords. Use keywords thoughtfully and sparingly, sticking to 1-2% density.
5. Create valuable content
If you want your blog to rank higher on Google, you need to start by creating valuable content. Write articles that are informative and helpful, and focus on topics that are relevant to your niche.
Google will reward you with higher rankings if they see that your content is valuable and relevant.
In addition to writing great content, you must ensure your website is well-designed and easy to use.
Google likes websites that are user-friendly and easy to navigate. So take time to optimize your website for users and search engines.
Finally, don’t forget to promote your blog. The more people who read your articles, the higher Google will rank you.
So share your content on social media, in forums, and other places where potential readers might see it. If you do all these things, you should see a significant increase in your Google rankings.
6. Use long-tail keywords
If you want to rank higher on Google, use long-tail keywords. These keywords are particular to what you are selling or promoting.
For example, if you sell shoes, a long-tail keyword might be “women’s size seven black leather dress shoes.”
Long-tail keywords are more effective than general keywords because they allow you to target a specific audience.
When you use a long-tail keyword, you are more likely to get clicks from people interested in your selling. This means that you are more likely to make a sale.
In addition, long-tail keywords tend to have lower competition than general keywords. This means it will be easier for you to rank higher on Google if you use a long-tail keyword.
So if you want to rank higher on Google, use long-tail keywords. They are more effective and have less competition.
7. Repurpose existing blog content
One way to rank higher on Google is by repurposing your existing blog content. You can create new blog posts based on your older posts.
This will help to improve your search engine optimization (SEO) and get your content in front of new readers.
Another way to rank higher on Google is to use keyword-rich titles and descriptions. This will help Google understand your content and make it more likely to appear in search results.
Finally, you can also try guest blogging on other websites. This will allow you to showcase your writing skills and build your portfolio. Guest blogging can also help you attract new readers to your website.
These tactics can help you rank higher on Google and get more eyes on your content.
8. Use the AIDA Model
If you want to rank higher on Google, use the AIDA model. AIDA stands for Attention, Interest, Desire, and Action.
You need to get the attention of potential customers, interest them in your product or service, desire them to make a purchase, and then take action by buying your product or service.
One way to get the attention of potential customers is to use keywords in your blog posts. Keywords are words or phrases that people are searching for on Google.
Using keywords in your blog posts helps Google to find your blog and show it to potential customers.
Another way to get the attention of potential customers is to use social media. Social media is a great way to promote your blog and get it to potential customers.
You can use social media to share your blog posts with your friends and followers and use social media ads to reach even more people.
Once you have the attention of potential customers, you need to interest them in your product or service.
9. Publish long content
One of the best ways to rank higher on Google is to publish long, high-quality content on your blog. Google loves fresh, relevant content; if you can provide it, your blog posts will start climbing the search engine rankings.
To write long blog posts that are also high quality, you need to put in the time and effort to research your topic thoroughly.
Write an outline of what you want to cover before you start writing, and include plenty of facts, statistics, and real-life examples in your post.
If you can back up your claims with data and expert opinions, your post will likely rank higher on Google.
So take the time to research and write long, high-quality blog posts if you want to see your blog start to rank higher in the search engines.
10. Optimize page-loading speed
Page-loading speed is one of the most critical factors in ranking higher on Google. Pages that load quickly are more likely to rank higher in search results.
There are a few things you can do to optimize your page-loading speed.
First, make sure your website is running on a fast web server. If your website is slow, it will drag down your page-loading speed.
Second, use caching to store frequently accessed files on your visitors’ computers. This will help load pages faster because the files don’t have to be downloaded from the server whenever a visitor accesses them.
Finally, optimize your images to take up less space and load quickly.
Page-loading speed is an essential factor in ranking higher on Google. Optimizing your website for speed can improve your chances of appearing higher in search results.
11. Optimize images: Include image alt text.
If you want your blog posts to rank higher on Google, one of the things you need to do is optimize your images.
Include image alt text to help Google understand what your images are about. This will help your images show up in Google Image search results.
Another thing you can do is use keyword-rich file names for your images. For example, if you have an image about “dog training,” you could name it “dog-training-tips.jpg.”
This will help Google understand what the image is about and help your post rank higher for relevant keywords.
In optimizing your images, use keywords throughout your blog post. Use keywords in the title, the body of the post, and the meta tags.
These are all things that will help Google understand your post and help it rank higher in the search results.
12. Create blog post categories
Creating post categories is one way to help your blog rank higher on Google. This will help Google understand your blog and make it easier for people to find the content they’re looking for.
When creating categories, be sure to use keywords that describe the topic of your blog. For example, if you have a blog about cars, you might use categories such as “car reviews,” “car maintenance,” and “car tips.”
Creating categories is just one way to optimize your blog for SEO. For more tips, check out our other blog post on how to rank higher on Google.
13. Interlink related post
One way to improve your blog’s SEO and help Google index your content is by interlinking related posts. This means adding links to other blog posts within your blog posts.
For example, if you’re writing a post about SEO tips, you could include a link to another post on your blog that discusses a specific SEO tactic in more detail.
Not only does this help Google understand the relationships between your blog posts, but it also helps readers find more information on topics they’re interested in.
Interlinking can also help increase your page views on your blog, as readers can click through to other posts they’re interested in reading.
If you want to rank higher on Google and get more traffic to your blog, start by interlinking related posts. This simple SEO tactic can significantly affect your blog’s search results.
14. Get backlinks
1. Get backlinks: One of the most important things you can do to improve your blog’s SEO is to get backlinks from other websites.
Backlinks are links that point from one website to another. When a website links to your blog, it shows that they think it is valuable and worth linking to.
Google also takes notice of backlinks when they’re deciding how to rank websites. So, if you want your blog to rank higher on Google, start by getting backlinks from other websites.
15. Reduce bounce rate
One of the most important things you can do to rank higher on Google is to reduce your website’s bounce rate. A high bounce rate indicates to Google that your website is irrelevant to the searcher’s query. There are a few things you can do to reduce your bounce rate.
First, ensure your website’s design is clean and easy to navigate. Visitors should be able to find what they’re looking for quickly and easily. Secondly, create compelling and relevant content that engages the reader and keeps them on your site. Finally, use effective calls to action throughout your site to encourage visitors to take the next step.
By taking these steps, you can significantly reduce your website’s bounce rate and improve your chances of ranking higher on Google.
16. Increase CTR in SERPs
You can do a few things to increase your CTR in SERPs. First, ensure your title is catchy and relevant to the searcher’s query. A title that’s too long or doesn’t match the searcher’s intent will likely be ignored.
Second, use rich snippets to give searchers more information about your content.
Rich snippets can include the author’s name, publication date, and an excerpt from the article. This gives searchers a better idea of your content and whether it’s relevant to their query.
Third, use engaging images along with your article. An image that catches the eye can make all the difference in whether someone clicks on your result.
Ensure the image is relevant to the article and has a good-quality resolution.
Fourth, take advantage of Google’s Knowledge Graph. The Knowledge Graph is a box on the right side of SERPs for some queries.
If you can get your content featured in the Knowledge Graph, it will increase your CTR significantly.
Finally, don’t forget to optimize your meta tags. The meta tags are the brief description of your page that appears under your title in SERPs.
17. Optimize URL: Include user-friendly URL structures
One way to ensure your blog posts are optimized for Google is to include user-friendly URL structures.
Your URLs should be short and descriptive and include relevant keywords.
For example, if you’re writing a blog post about SEO tactics, your URL might look something like this:
www.example.com/seo-tactics
Another tip for optimizing your blog post URLs is to use hyphens to separate words. This makes your URL easier to read and understand and can help Google index your content more effectively.
So, if you want to rank higher on Google, use user-friendly URL structures. Short, descriptive URLs that include relevant keywords can help you achieve better results in search engine rankings.
18. Use the Skyscraper approach
The Skyscraper approach is a great way to rank higher on Google. It involves finding popular content already ranking well and creating even better content.
This will help your content rank above the competition.
To find popular content, you can use the Google keyword planner tool. This will show you how many people are searching for specific keywords. Once you find a popular topic, you can start creating your content.
When creating your content, including plenty of images, videos, and infographics. This will help your content to stand out from the competition.
It would be best to aim to make your content at least 2,000 words long. This will help Google to see your content as being high-quality and informative.
Once you have created your content, you then need to promote it. You can do this by guest posting on other blogs and by sharing your content on social media.
By promoting your content, you will help it to reach a wider audience, and you will also increase its chances of ranking higher on Google.
19. Write guest blogs
Writing guest blogs is one of the best ways to rank higher on Google.
This is because guest blogging allows you to build links to your website. Google views these links as a vote of confidence in your website, which will help improve your ranking.
Another benefit of writing guest blogs is that it helps build brand awareness.
When you guest blog on popular websites, people will see your name and website address. This can help increase website traffic and improve your ranking on Google.
Guest blogging is a great way to improve your SEO and get higher rankings on Google.
However, ensuring that you only guest blog on high-quality websites is essential. Guest blogging on low-quality websites can hurt your ranking on Google.
So make sure to do your research before you start guest blogging!
20. Use more recent data.
If you want to rank higher on Google, using more recent data is essential. This is because Google favours newer content.
Therefore, updating your blog regularly with new content makes you more likely to rank higher in Google search results.
In addition to using more recent data, it’s also essential to use high-quality data. This means that your blog posts should be well-written and informative.
They’re less likely to rank high in Google search results if they’re not.
To summarize, if you want to rank higher on Google, focus on creating new, high-quality content for your blog.
Conclusion
In conclusion, ranking higher on Google is a critical factor for the success of any blog. By implementing the 20 insane blog SEO tactics discussed in this article, you can improve your website’s visibility and attract more traffic.
Remember to focus on quality content, optimize for keywords, and build a strong backlink profile.
You can achieve higher rankings and grow your online presence with consistent effort and the right strategy. So, start optimizing your blog today and stay ahead of the competition!
